find inspiration

Hey Wedding Lady | Creative Event Ideas


the latest inspo


Alternative Wedding Dress for a City Brewery Wedding

Good food, good drinks, and an alternative wedding dress made for the sweetest and most personal picks for Jaclyn and Alex’s non-traditional Cincinnati wedding day! Robin Mckerrell Photography shot their downtown city wedding, with an industrial brewery venue at Rhinegeist and creative, personal details executed by Social Design and Events. The overall feel was relaxed and informal with lots of good food and good company!

Alternative Wedding Dress with an Architectural Bow and Beaded Details

Orange and yellow made a splash of color against the city skyline for a fresh color palette. Instead of a long white gown, Jaclyn opted for an alternative wedding dress with a structured Viktor & Rolf cocktail dress that she found at an NY Trunk Show. The embellished structural dress had pockets and a fabulously architectural bow – she loved it the minute she put it on!

Alternative Wedding Dress with an Architectural Bow and Beaded Details

After getting ready at 21 C Hotel in downtown Cincinnati, the couple held their first look on a bustling city corner. With Robin Mckerrell Photography  in tow, they captured a stunning city portrait session before the ceremony.

The couple met on a dating app – proof they really do work! Jacyln’s friend set up her account after the bride-to-be relocated from NY to Michigan and didn’t know anyone in the area until she met Alex. A nine hour date, five years and five moves later, Alex proposed right before the ball dropped on New Year’s Eve 2017!

City Wedding First Look on the Streets of Cincinnati
City Wedding First Look on the Streets of Cincinnati

Alex also had a non-traditional wedding outfit made, choosing a brown and beige houndstooth fabric for his bespoke suit!

The couple incorporated traditional elements into their wedding but added their own spin – the beautiful modern design of their Ketubah kept the look and feel personal to their style!

Modern Floral Ketubah with White and Orange Flowers and an Exposed Brick Wall for a City Celebration with an Alternative Wedding Dress

The couple worked with Queen City Vignette to create a whimsical, modern chuppah to play off the industrial exposed brick in The Clubhouse at Rhinegeist brewery. The exuberant display of orange, peach, and white poppies, roses, lunaria flowers, and dried grass created a stunning and organic ceremony backdrop!

Modern Floral Ketubah with White and Orange Flowers and an Exposed Brick Wall for a City Celebration with an Alternative Wedding Dress

The couple lined the aisle with votive candles to create a warm glow for their indoor ceremony, along with the bistro lights strung in the rafters overhead. Afterwards, guests gathered in the rustic industrial Annex space. Eve Floral Co accented the steel stairs and arching concrete beams with floral displays of poppies, delphiniums, roses, and dried ruscus to add organic charm to the brewery.

City Brewery Wedding with Industrial Architecture

The modern color palette of concrete gray accented the industrial venue perfectly, with warm accents of orange and yellow. Caterer Pleasantry crafted a menu of charred cauliflower, Farro salad, roast chicken, and skirt steak to complement the local craft beers on tap! Good food and drink was a top priority to both the bride and groom, who prioritized a fun and welcoming atmosphere over traditional wedding formalities.

Rooftop Sunset Portraits with an Alternative Wedding Dress
Rooftop Sunset Portraits with an Alternative Wedding Dress

A rooftop photo shoot at sunset captured these amazing moments from their city wedding day!

Modern Minimalism for a City Wedding with Industrial Decor
Cookie Platters for a Wedding Cake Alternative

Platters of delicious cookies, bars, and treats from Brown Bear Bakes and gelato from La Grassa stood in for a traditional wedding cake, while friend of the couple Kerrie Mannor made a small cutting cake topped with potato chips for the bride and groom!

One last wedding dress alternative! Jaclyn had envisioned herself wedding pants to her wedding before finding the cocktail dress of her dreams, but a gold lame jumpsuit was her dancing outfit of choice!

The Bride Wore a Gold Lame Jumpsuit as an Alternative Wedding Reception Dress


Photography: Robin Mckerrell Photography  | Ceremony and Reception Venue:  Rhinegeist | Event Planning, Design, and Stationery: Social Design and Events | Florist: Eve Floral Co | Wedding Dress: Viktor & Rolf cocktail dress | Makeup: AV Beauty Bar | Caterer:  Pleasantry | Event Rentals: All Occasions | Chuppah:  Queen City Vignette | Cake:  Kerrie Mannor | Desserts: Brown Bear Bakes | Gelato:  La Grassa | Bridal Suite: 21 C Hotel 

The Bride chose an Alternative Wedding Dress for her City Chic Brewery Wedding in Cincinnati

Add a comment...

Your email is never published or shared. Required fields are marked *

Mumu long




Bridal Dresses, Bridesmaid Dresses, & Formal Occasion Dresses -



New Collection by The Dessy Group & Lovely Bride! Introducing Lovely Bridesmaids, made with love in your favorite styles, fabrics, and colors, now available exclusively at



Latest Real Weddings

Wedding Ideas by Color | Hey Wedding LadyWedding Ideas by Color | Hey Wedding Lady
Wedding Ideas by Season | Hey Wedding LadyWedding Ideas by Season | Hey Wedding Lady

Latest inspiration boards

Grab a Badge!

Featured on Hey Wedding LadY

Inspiration in your Inbox!

Thank you for your submission! Wedding Pros - I try to review all email submissions in 2-3 weeks - I will be in touch soon! If your submission is accepted, I will ask for the full credit list for all contributing professionals, including web addresses and Instagram handles!Oops, something went wrong! Please try again.